Advertising Models

The advertising models are used when creating an advertisement. They were created in order for a producer to follow a model so the advertising product would be portrayed to the customer’s well and make them want to buy their products. The models look into how we as humans react to different products we want and need; therefore these models are useful when creating an advertisement.

The AIDA Model – St. Elmo Lewis created this model in 1898. This model is an acronym for attention, interest, desire and action. His aim was to get customers to see an advertisement in these 4 steps which are then studied against these steps for a customer to want to see more about the product or service.

The DAGMAR Model - This model was created in 1961, created by Russell H Colley. This model is a guide for a person creating an advertisement. This model is the aims and objectives for creating an advertisement. 

The Ehrenberg Model – This model was founded in 1997, by Andrew Ehrenberg. He recognised people’s impulses and desires to buy a product. His model is created to make sure a customer is constantly in the know about a product or service by that company.

The DRIP Model – This model was created in 2002 by C Fill. He wanted to create a way of communicating through advertisement. His model is questions that each advertisement creator will ask themselves throughout the process. 

When advertising in my magazine, I will most likely use the Dagmar model. This is because I will want to make the readers aware of the specific brand that I will be advertising. I will then make sure the reader becomes aware of the brand and then the reader will want to look into the product further. Also, I think I will use the Ehrenburg model. I think this model is good to use when promoting a makeup company. I think this because when looking at other makeup promotions in magazines, some brands let the customer get a free taster of the product from their stores so this would be the trial part of the model. Which would then make the customer want to buy the product if they were happy with the tester.